广告文案写作案例分析(广告文案写作的四种手法)

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广告文案写作案例分析(广告文案写作的四种手法)

广告文案写作案例分析【一】

1 . .中国人的‘奶妈’(蒙牛)

2 . Last night she didn&#;t go to the dance party because of the rain(原因状语)

3 . 这两句话分别由名词teachers, 形容词 kind

5 . 在娘娘庙前感受了旺盛的香火和虔诚的气氛。(《北京青年报》年月日)

6 . 这句话由相当于形容词的介词短语in the hospital 作后置定语,修饰work。

7 . I enjoy listening to popular music(动名词短语)

8 . (三)并列句的分类

9 . They went for a walk after supper yesterday evening(改为一般疑问句

10 . Let the fresh air in(副词)

广告文案写作案例分析【二】

1 . I play with him (我和他玩。 I like Chinese food(我喜欢中国菜。)

2 . The sports meet was called ____ on account of the rain

3 . 有些人注定是等待别人的,有些人是注定被人等的。

4 . He was advised to teach the lazy boy a lesson

5 . Though he is young, he can do it well

6 . 表示连接两个同等概念,常用and, not only…but also…, neither…nor…, then等连接。eg The teacher&#;s name is Smith, and the student&#;s name is John

7 . We elected him monitor (名词) We all think it a pity that she didn’t come here (名) We will make them happy (形容词) We found nobody in ( 副词

8 . 冬季天寒,乘客迅猛增大。(《北京交通安全》年月日)

9 . The rich should help the poor(名词化的形容词)

10 . (六)宾语补足语:英语中有些及物动词,除有一个直接宾语以外,还要有一个宾语补语,才能使句子的意义完整。带有宾语补足语的一般句型为:某些及物动词(如make等+宾语+宾补)。宾补可由名词形容词副词不定式分词介词短语和从句充当。例如: His father named him Dongming(名词)

广告文案写作案例分析【三】

1 . We belong to the third world (数词) He was advised to teach the lazy boy a lesson(形容词) The man over there is my old friend(副词 The woman with a baby in her arms is my sister (介词 The boys playing football are in Class (现在分词)

2 . 注:其他各种句子都可由这一种基本句型扩展变化或省略而构成。

3 . How many dictionaries do you have? I have five(数词)

4 . 状语种类如下:

5 . 注意呼语与同位语的区别:同位语指一个名词(或其它形式对另一个名词或代词进行修饰,

6 . He pretended not to see me(不定式短语)

7 . 表示转折,常用的连词有but, still, however, yet, while, when等。eg He was a little man with thick glasses, but he had a strange way of making his classes lively and interesting

8 . 一方面要尽量使广告口号与其它企业商品的广告口号区别开来,另一方面,必须符合商品的个性,必须表现出企业的服务宗旨或商品的独特功能或其它有关与众不同的东西。一个平淡无奇毫无特色的口号,很难给消费者留下什么印象。

9 . .格力空调,温暖千万家(格力空调)

10 . Light travels most quickly(副词及副词性词组)

广告文案写作案例分析【四】

1 . ——美国其乐牌鞋广告口号

2 . 这句话由介词短语 in China 作live的状语。

3 . 答案 He doesn&#;t dare to tell the truth 或He dare not tell the truth How long have they lived here? won&#;t there Be careful with your pronunciation Did they go for a walk after supper yesterday evening? What an interesting story (it is! 或How interesting the story is! How often does this magazine come out? could they How brightly the moon is shining! Who is always encouraging us to speak English in class?

4 . call up使回忆起, 征召入伍

5 . He has lived in the city for ten years(介词短语)

6 . We study English He is asleep

7 . 菊花电扇——风凉世界。

8 . He called her name __________, but she didn&#;t answer

9 . 如果要让广告恢复它的信誉,其实不难,只要两个字:诚信!然而,讲诚信的人很少很难啊!

10 . ()时尚话题,可以引起公众注意;

广告文案写作案例分析【五】

1 . call for去叫某人, 要求, 需要

2 . 按要求完成下列句子:

3 . 车到山前必有路,有路必有丰田车。

4 . 缘起缘灭,缘浓缘淡,不是我们能够控制的。我们能做到的,是在因缘际会的时侯好好的珍惜那短暂的时光。

5 . The question is whether they will come (表语从句)

6 . There are thirty women teachers is our school(名词)

7 . 这句话由介词短语in the afternoon 作整个句子的状语。

8 . ()选择单句形式,可以使广告口号能在最短的时间之内让受众明了;

9 . I am taller than he is(比较状语)

10 . They helped the old with their housework yesterday(名词化形容词)

广告文案写作案例分析【六】

1 . 近年,城市中建筑工地的口号:“安全重于泰山”“安全在你手中,生命在你足下”“质量第一,百年大计”,就十分惊醒人,让人不敢粗心大意。

2 . (五)宾语:宾语表示动作的对象或承爱者,一般位于及物动词和介词后面。例如: They went to see an exhibition(展览)yesterday(名词)

3 . ——威力洗衣机广告口号

4 . ——正大集团广告口号

5 . Please make yourself at home 介词短语) Don’t let him do that (省to不定式)

6 . ——南方汽车广告口号

7 . 状语:用来修饰v, adj, adv, or 句子。

8 . It is very clear that the elephant is round and tall like a tree (It形式主语,主语从句是真正主语)

9 . 定语“藏龙卧虎”与中心语“人才”搭配不当。“龙”“虎’嘟比喻人才,再去修饰“人才”便重复了;且“藏”“卧”含“有”之意,与谓语重复。整句可改为:这里真是藏龙卧虎之地啊!

10 . ()选择对句形式,可以利用音韵效果产生多度的流传;

广告文案写作案例分析【七】

1 . 主语+及物动词+双宾语(间接宾语+直接宾语):eg My father bought me a car

2 . She works very hard though she is old(让步状语)

3 . Ai Yanling is a chemistry teacher(名词) He is our friend (代词)

4 . 直接宾语与间接宾语:

5 . call at拜访参观(某地)

6 . Don’t keep the lights burning (现在分词) I’ll have my bike repaired (过去分词)

7 . Smoking does harm to the health(动名词)

8 . Twenty years is a short time in history (数词 Seeing is believing (动名词) To see is to believe (不定式) What he needs is a book (主语从句)

9 . (七)定语:修饰名词或代词的词短语或从句称为定语。定语可由以下等成分表示: Guilin is a beautiful city(形容词)

10 . He was elected monitor She was found singing in the next room

广告文案写作案例分析【八】

1 . How about meeting again at six?(时间状语)

2 . .不经历风雨,怎么见彩虹(天堂雨伞)

3 . 同位语 与句中的某一成分,常常是名词或代词,是同一意思, 可互相替换 ?

4 . (二)主语:主语是一个句子所叙述的主体,一般位于句首。但在there be结构疑问句(当主语不疑问词时)和倒装句中,主语位于谓语助动词或情态动词后面。主语可由名词代词数词不定式动名词名词化的形容词和主语从句等表示。例如:

5 . ( in, for, at, out, off

6 . ——可耐冰箱广告口号

7 . 如:He gave me a book(他给了我一本书)

8 . 瞬间一滴,倍增爱意。

9 . 主语 + 不及物动词 She came./ My head aches

10 . I shall go there if it doesn&#;t rain(条件状语)

广告文案经典范例成功之处广告文案写作三大原则举例

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